EPA “EV’s Explained” Motion Graphics Animation

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Aloe Design animated this PSA for the U.S. Environmental Protection Agency to help increase awareness of electric vehicles and how they work.

“EVs produce no tailpipe emissions. While charging the battery may increase pollution at the power plant, total emissions associated with driving EVs are still typically less than those for gasoline cars—particularly if the electricity is generated from renewable energy sources like wind.”

  • Project Type: YouTube PSA
  • Services Provided: 2D Animation, Motion Graphics, Editing, Sound Design
  • Customer: U.S. Environmental Protection Agency
  • Project Year: 2014
  • Website: epa.gov/greenvehicles

EPA: TRI National Analysis 3D animation

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Aloe Design animated this PSA for the U.S. Environmental Protection Agency to help increase awareness of their Toxics Release Inventory program.

“It is your right to know what toxic chemicals are being used in your community, how they are being disposed of or otherwise managed, and whether their releases to the environment are increasing or decreasing over time.”

  • Project Type: YouTube PSA
  • Services Provided: 3D Animation, Motion Graphics, Editing, Sound Design
  • Customer: U.S. Environmental Protection Agency
  • Project Year: 2012
  • Website: epa.gov/tri/nationalanalysis

Unica Kinetic Typography

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Aloe Design created this kinetic typography animation for UNICA, The Brazilian Sugarcane Industry Association, to showcase the benefits of sugarcane ethanol. The client provided the script, and Aloe crafted the animation using animated type combined with vector graphics in about two weeks.

  • Project Type: YouTube PSA
  • Services Provided: 2D Animation, Kinetic Typography
  • Customer: UNICA
  • Project Year: 2011
  • Website: http://sugarcane.org

Aloe Compositing Reel

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Compositing is the combining of visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live-action shooting for compositing is variously called “chroma key”, “blue screen”, “green screen” and other names. Source: Wikipedia

Aloe Design provides expert compositing services, including:

  • Matte Removal / Cleanup
  • Virtual Sets
    • Add a scene behind your actor footage
    • Can include light wrap and edge glow to add to immersion
  • Motion Tracking
    • Insert 3D models or text into your live action scene
    • Replace elements in your video
    • Remove elements from your video
  • Rotoscoping
  • Wire Removal
  • Color Correction

Clean ? Coal

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The coal industry has spent millions of dollars on ad campaigns trying to change Americans’ perceptions over dirty coal. The ads have attempted to whitewash, or “greenwash,” coal using the oxymoron “clean” for one of the greatest source of pollution of our air, water and land.

Animated to the tune “Honestly Sincere,” this video shows a chunk of Coal trying to clean up his image by covering himself with green paint, but everywhere he goes he wreaks havoc: literally leaving carbon footprints, exuding coal dust, dirtying streams, heating up the atmosphere, causing air pollution, and in the end, destroying wildlife, and decimating an entire mountain top. There is nothing about Coal that is clean- and the coal industries’ ads are anything but “Honestly Sincere.”